1. Information We Collect

We may collect the following categories of personal information from you, depending on the nature of your inquiry or transaction:

• Identifiers (e.g., name, address, email, phone number)
• Financial information (e.g., income, credit history, account details)
• Employment and property details
• Government-issued identifiers (e.g., Social Security number)
• Any information you voluntarily provide in connection with a mortgage inquiry or job application

We collect this information through phone conversations, forms, and other communications—not directly through a full application on our website. Any personal information you provide to us when applying for a job position with us will be used solely to consider and act upon your application. We may retain your personal information for a period of time, but only for as long as necessary for such purposes. We may disclose your personal information to our agents for the purpose of evaluating your qualifications for the particular position you applied for, or other available positions. We may also disclose your personal information to third parties hired by us to collect, maintain, and analyze candidates for job positions.

2. How We Use Your Information

We use the information we collect to:

• Respond to inquiries and evaluate your eligibility for mortgage products
• Process and manage real estate transactions
• Verify identity and assess creditworthiness
• Comply with applicable laws, regulations, and lending requirements
• Communicate with you regarding your inquiry or account
• Improve our internal processes and services

3. Sharing Your Information

We may also share your information with our affiliated company, AdvantageFirst Lending, Inc. (NMLS #1209177), for the purpose of offering mortgage products and related financial services. Such sharing will be conducted in compliance with applicable privacy and consumer protection laws. You are under no obligation to apply for or use any mortgage product as a result of this information sharing.

We do not sell your personal information. However, we may share your data with non-affiliated third parties who assist us in providing mortgage-related services, such as processing, brokerage-related services, or servicing your loan. These service providers are required to protect your data and use it solely for the purposes for which it was provided.

We may also share your information as required by law or in response to lawful requests by public authorities.

Mobile Opt-in and SMS consent is not shared with third parties or affiliates.

4. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, or as required by applicable law, including recordkeeping obligations under federal lending and financial regulations.

5. Your Rights (California Residents)

If you are a California resident, you have the right to:

• Request access to your personal information
• Request deletion of your information
• Opt out of any future sale of your personal data (though we do not sell it)

To exercise these rights, visit our Contact Us page and submit a request. We may need to verify your identity before processing your request.

6. SMS, TCPA and Communication Consent

By submitting your information to AdvantageFirst Realty, you are providing your express written consent to be contacted by telephone, mobile device (including SMS and MMS text messages), and/or email in connection with your inquiry, application, or loan. This includes both informational and marketing communications related to products, services, or promotions offered by AdvantageFirst Realty.

You acknowledge and agree that such communications may be made using an automatic telephone dialing system, artificial or prerecorded voice, or other automated technology, even if your telephone number is listed on any corporate, state, or federal Do-Not-Call registry.

You also represent and warrant that:

• You are the current subscriber or authorized user of the phone number(s) you provided.
• You have the authority to provide this consent for communication at those number(s).

You understand that consent is not a condition of purchasing any goods or services from AdvantageFirst Realty. You may revoke your consent at any time by:

• Texting STOP to opt out of SMS communications
• Texting HELP for assistance
• Visiting our website at www.advantage1strealty.com

For more information, please review our Privacy Policy and Terms of Use.

7. Children's Privacy

Our services are not directed to individuals under the age of 16. We do not knowingly collect or store information from minors. If we become aware that personal data has been submitted by a minor, we will delete it promptly.

8. Cookies and Tracking

Our Websites may use third-party services such as Google Analytics, Facebook Pixels, and similar web analytics services.

We use Google Analytics, a web analysis service provided by Google, in order to better understand your use of our Websites and how we can improve them. Google Analytics collects information such as how often users visit a Website, what pages you visit when you do so, and what other websites you used prior to coming to such Website. Google Analytics collects only the IP address assigned to you on the date you visit a website, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with your personal information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit a Website, the cookie cannot be used by anyone but Google. Google's ability to use and share information collected by Google Analytics about your visits to our Websites is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Google utilizes the data collected to track and examine the use of the Websites, to prepare reports on its activities and share them with other Google services. Google may use the data collected on the Websites to contextualize and personalize the ads of its own advertising network. To more fully understand how Google may use the data it collects on the Websites, please review "How Google uses information from sites or apps that use our services" (located here or any successor URL).

We may also use Facebook Custom Audience Pixels ("Facebook Pixels"), a tool that permits third parties, including Facebook, to use cookies, web beacons, and other storage technologies to collect or receive information from our Websites and elsewhere on the internet and use that information to provide measurement services and target ads. Please contact us via our contact us page if you would like to opt out of the collection and use of information for ad targeting through Facebook Pixels. Other mechanisms for exercising such opt-out choices are available including, without limitation, on websites such as http://www.aboutads.info/choices.

Some of the areas of the System contain electronic images known as web beacons (sometimes known as clear gifs) that allow us, and our third party providers or affiliates, to count and track users who have visited certain portions of the System. Web beacons collect only limited information and do not collect any of your personal information.

9. Data Security

We maintain physical, administrative, and technical safeguards designed to protect your personal information from unauthorized access or disclosure. These measures are in line with the Gramm-Leach-Bliley Act (GLBA) and other applicable financial privacy regulations. We take commercially reasonable measures to secure and protect information transmitted via or stored on the System. Nevertheless, no security system is impenetrable. We cannot guarantee that information that users of the System may happen to transmit or otherwise supply will be totally secure.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with the updated Effective Date. We encourage you to review this policy periodically.

11. Linked Websites

For your convenience, some hyperlinks may be posted on the System that link to other websites not under our control. We are not responsible for, and this Privacy Policy does not apply to, the privacy practices of those sites or of any companies that we do not own or control, and we do not endorse any of these websites or pages, the services or products described or offered on such sites or pages, or any of the content contained on those sites or pages. We encourage you to seek out and read the privacy policy of each website that you visit.

If you initiate a transaction on a website to which our System links, even if you reached that site through the System, the information that you submit to complete that transaction becomes subject to the privacy practices of the operator of that linked website. You should read that website's privacy policies to understand how personal information that is collected about you is used and protected.

12. Do Not Track Requests

Under California law, website and online service operators are required to disclose how they respond to web browser "do not track" signals or other similar mechanisms that provide consumers the ability to exercise choice regarding the collection of personal information about a consumer's online activities over time and across third party websites, to the extent the operator engages in that collection. At this time, we do not track our customer's personal information over time and across third-party websites and therefore this requirement does not apply to us. California law also requires website and online service operators to disclose whether third parties may collect personal information about their user's online activities over time and across different sites when the users use the operator's website or service. Third parties that have content or services on our site such as a social feature, analytics service, or an advertising network partner, may obtain information about your browsing or usage habits but this information does not include personal information. We do not knowingly permit such third parties to collect any personal information from our site unless you directly provide it to us and we provide it to them with your consent.

13. Compliance with State and Federal Laws

This privacy policy may not constitute your entire set of privacy rights, as these may also vary from state to state. To be certain of your privacy rights, you may wish to contact the appropriate agency in your state that is charged with overseeing privacy rights of consumers. Certain regulations issued by state and/or federal government agencies may require us to maintain and report demographic information on the collective activities of our customers. We may also be required to maintain your personal information for at least seven years in order to be in compliance with applicable federal and state laws regarding recordkeeping, reporting and audits.

14. Contact Us

For privacy-related questions, requests, or concerns, contact us at:

Privacy Officer
AdvantageFirst Realty
2 South Pointe Dr, Suites 200–235
Lake Forest, CA 92630
📞 (949) 356-6400
📧 info@advantage1st.com

For More Information

If you have any questions about this Privacy Policy, please contact us at https://www.advantage1st.com/contact/ or by calling our Customer Service at (949) 356-6400

Opt-Out Policy

Opt out of AdvantageFirst Realty Inc's messages and limit information sharing (to the extent applicable, per the Gramm-Leach-Bliley Act) by clicking the link below.